Marketing Resources for Wedding Pros 

As a wedding professional, you’re not just selling your services– you’re selling yourself. Finding your brand voice is the key to your brand strategy. In this blog, I’m giving you 2 simple tasks to help you build a strong foundation.

“Okay, but seriously, WHAT IS A BRAND VOICE?!”

We’re finally debunking this buzzword and making sense of it. Here’s exactly what you need to know about brand voice for your wedding business.

Even in the age of social media, you need to have a website, and it needs to be a good one. But how do you know what pages to include? This blog post will walk you through each of the 4 primary pages every wedding pro needs to boost their website traffic. Learn exactly what each page is used for, what key messages you could include, how you can format them, and get CTA suggestions. You’ll be writing website copy that knocks your visitors’ socks off in no time!

The copy on your website can make or break your business. As a wedding professional, your website is the central hub of your business. Many times, it’s your first – and only – chance to impress potential clients. To make sure it’s always looking (and performing) its best, avoid making these 12 common copywriting mistakes.

Copywriting is something every wedding professional needs. But not everyone knows about this secret weapon in marketing. What is copywriting? What’s all the hype surrounding it? Do you need to hire a copywriter? Can you DIY your own copy? Find out exactly what you need to know about copywriting for your business. I’m answering all of these questions and more!

If you’ve opened TikTok, Threads, or your email inbox lately, you’ve probably seen some version of this panic headline: “SEO is dead. AI search is taking over.” And as a wedding professional, that can feel…unsettling. You’ve finally wrapped your head around Google search, and now you’re being told ChatGPT search, AI summaries, and new search […]

Have a bad relationship with SEO? Been there. This blog will teach you exactly how to research keywords for your website: so you can start showing up on Google and keep your sanity. I promise it’s possible.

Let’s admit it: About Pages are a b*tch to write. What do you say? What if there’s nothing cool or interesting about you? If you’d rather rip out all your hair than write your About Page, this blog will help.

You’ve heard it too many times—”make a good first impression.”  But WTF does that actually mean? HOW do you do that?  On your website, it’s this little piece of copy called a headline. This small-but-mighty statement is often couples’ first introduction to your brand, and though 80% of visitors will read it, only 20% will […]

Quick question: how many Taylor Swift-related things have you seen on social media lately? Whether you’re a fan of Taylor or not, we can all agree: she’s always in the spotlight. And there’s a reason Tay Tay can successfully sell 4 versions of the same album. No, it’s not because “well, she’s Taylor Swift. Duh.” It’s […]