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Sales Psychology
If you’ve opened TikTok, Threads, or your email inbox lately, you’ve probably seen some version of this panic headline: “SEO is dead. AI search is taking over.” And as a wedding professional, that can feel…unsettling. You’ve finally wrapped your head around Google search, and now you’re being told ChatGPT search, AI summaries, and new search […]
Couples don’t trust you. I know that stings. But it’s true. Gone are the days of “I saw your photos on Pinterest! I’d love to work with you!” interactions. Consumers are used to being let down and lied to, especially with the flood of AI-generated content on the internet. It’s the nature of advertising now. […]
Most vendors treat their inquiry response like an administrative task. But your first email isn’t just a “thanks for reaching out.” It’s a conversion moment. Your inquiry response is the most important piece of communication during the sales process, because it’s the tipping point. The couple has decided they are interested in working with you. […]
Most vendors treat their inquiry response like an administrative task. But your first email isn’t just a “thanks for reaching out.” It’s a conversion moment. Your inquiry response is the most important piece of communication during the sales process, because it’s the tipping point. The couple has decided they are interested in working with you. […]
Do you know what topics your ideal clients are searching for? Your gut reaction might be yes. Because, of course, you know what they need to know to hire you. But that doesn’t mean they do. Your blog needs to educate your audience so they can decide whether or not to work with you. When […]
Trying to figure out DIY copywriting for your website? It’s not as difficult as it looks. This blog will help get you started!
Have a bad relationship with SEO? Been there. This blog will teach you exactly how to research keywords for your website: so you can start showing up on Google and keep your sanity. I promise it’s possible.
Let’s admit it: About Pages are a b*tch to write. What do you say? What if there’s nothing cool or interesting about you? If you’d rather rip out all your hair than write your About Page, this blog will help.
You’ve heard it too many times—”make a good first impression.” But WTF does that actually mean? HOW do you do that? On your website, it’s this little piece of copy called a headline. This small-but-mighty statement is often couples’ first introduction to your brand, and though 80% of visitors will read it, only 20% will […]
You’ve heard it too many times—”make a good first impression.” But WTF does that actually mean? HOW do you do that? On your website, it’s this little piece of copy called a headline. This small-but-mighty statement is often couples’ first introduction to your brand, and though 80% of visitors will read it, only 20% will […]
Quick question: how many Taylor Swift-related things have you seen on social media lately? Whether you’re a fan of Taylor or not, we can all agree: she’s always in the spotlight. And there’s a reason Tay Tay can successfully sell 4 versions of the same album. No, it’s not because “well, she’s Taylor Swift. Duh.” It’s […]
Despite how much it gives us the ick, we need to know what makes us unique (our USP). In this blog, I’m walking you through how to figure out yours without pulling your hair out.
