Couples don’t trust you.  I know that stings. But it’s true. Gone are the days of “I saw your photos on Pinterest! I’d love to work with you!” interactions.  Consumers are used to being let down and lied to, especially with the flood of AI-generated content on the internet. It’s the nature of advertising now. […]

Most vendors treat their inquiry response like an administrative task. But your first email isn’t just a “thanks for reaching out.” It’s a conversion moment. Your inquiry response is the most important piece of communication during the sales process, because it’s the tipping point.  The couple has decided they are interested in working with you. […]

Trying to figure out DIY copywriting for your website? It’s not as difficult as it looks. This blog will help get you started!

Let’s admit it: About Pages are a b*tch to write. What do you say? What if there’s nothing cool or interesting about you? If you’d rather rip out all your hair than write your About Page, this blog will help.

You’ve heard it too many times—”make a good first impression.”  But WTF does that actually mean? HOW do you do that?  On your website, it’s this little piece of copy called a headline. This small-but-mighty statement is often couples’ first introduction to your brand, and though 80% of visitors will read it, only 20% will […]

Quick question: how many Taylor Swift-related things have you seen on social media lately? Whether you’re a fan of Taylor or not, we can all agree: she’s always in the spotlight. And there’s a reason Tay Tay can successfully sell 4 versions of the same album. No, it’s not because “well, she’s Taylor Swift. Duh.” It’s […]

Despite how much it gives us the ick, we need to know what makes us unique (our USP). In this blog, I’m walking you through how to figure out yours without pulling your hair out.

Your messaging is the lifeblood of your business. If you’re not speaking directly to your clients face-to-face, you’re speaking to them through copy. Hiring a copywriter is an up-front investment that produces long-term results. It’s essential for wedding pros who are 2+ years into their business, who understand their target audience, and who are ready to level up their messaging.

To understand and appeal to your ideal client, you don’t just need to know how to write well. You need to know what to write. Sales psychology helps you do this by breaking down the processes our brain takes to make a purchase.

Crafting a value-packed offer is important, but if you don’t have great copy to go with it, you’ll have a hard time selling. Each offer is unique, and needs different types of copy. On your website, it’s important to have the right type of copy for each offer. Do you need a sales page or a services page on your website? This post will help you find out.