Most vendors treat their inquiry response like an administrative task. But your first email isn’t just a “thanks for reaching out.” It’s a conversion moment. Your inquiry response is the most important piece of communication during the sales process, because it’s the tipping point.  The couple has decided they are interested in working with you. […]

Quick question: how many Taylor Swift-related things have you seen on social media lately? Whether you’re a fan of Taylor or not, we can all agree: she’s always in the spotlight. And there’s a reason Tay Tay can successfully sell 4 versions of the same album. No, it’s not because “well, she’s Taylor Swift. Duh.” It’s […]

Despite how much it gives us the ick, we need to know what makes us unique (our USP). In this blog, I’m walking you through how to figure out yours without pulling your hair out.

To understand and appeal to your ideal client, you don’t just need to know how to write well. You need to know what to write. Sales psychology helps you do this by breaking down the processes our brain takes to make a purchase.