work I’m proud of

Copywriting and SEO for wedding pros

Monarch Creative Events

Planner | Chicago, IL

The Cinnamon Barn

Venue | McKinney, TX

Chelsea Schmidt Photography

Photographer | Richmond, VA

Romantic Cabo Weddings

Planner | Los Cabos, Mexico

Heather Frable Photography

Photographer | Richmond, VA

Plan on it events & design

Planning & Design Agency | Austin, TX

Cait & Co.

Balloon and Decor Designer | Richmond, VA

Faye Street Studios

Stationery Designer | Richmond, VA

Emily was great to work with, she took the time to listen and understand our needs and worked with us to get the copy to a place we were all happy with. Our experience was really positive and helped ease stress so we can focus on other tasks like designing (which I enjoy doing more). I would recommend to a friend, main reason is I think Emily is very skilled and we were overall happy with the service. Thanks again for all of your help!

Jenn & Luis | Lovework Weddings

Emily delivered copy for my wedding planner's website that was above and beyond. She was an absolute delight to work with and I highly recommend her. Being a copywriter myself, it's difficult to pass off the task of writing to someone else. But I could tell immediately she knew the wedding industry inside and out, so I decided to work with her.

And frankly, I was blown away. Not only did she make high level recommendations with clear industry expertise, but she provide a white-glove service.

From start to finish, Emily is professional, caring, and a breeze to work with

Sarah Turner | Copywriter

I was in information overload and saw the copywriters I loved, but knew I couldn't afford. Then I would find companies I could afford, but I just didn't trust they could do what I needed. Emily had it all. I am not the greatest with punctuation and getting my ideas out of my head and on paper (or online). I knew I needed someone who had the right brain and could help me. I just loved Emily, to be honest. I trusted her instantly.

I love Emily’s process and how on the ball she is. I also love how much research she did for my project. I always felt confident with what she was telling me! She kept me on track too. I needed that. I just felt like I was in good hands.

Alexa | Monarch Creative Events

I was looking for high-quality copy and blog content to rank on Google better. Emily speaks the language of wedding pros and understands copy. We have seen an increase in online presence this year. Google traffic is up 434% per month (compared to the month prior to launching the new site). Copy played a significant role in helping that happen

Dalton | Dalton Young Weddings

Emily is so knowledgeable and the process to work with her was very streamlined! I really enjoyed hiring Emily for my website copy for multiple businesses of mine. The final deliverable exceeded my expectations and gave me more confidence on the front end of my business. I highly recommend her if you are even considering outsourcing copywriting.

Chelsea | C Schmidt Photo 

21 Hamptons Wedding Venues Perfect for a Classic Coastal Event

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17 Essential Bridal Makeup Consultation Questions to Ask Your Beauty Team

B Astonished Events

Destination Wedding Planner based in Washington, DC

Melissa wanted to redo her website as she was planning to increase her prices. She wanted more qualified leads and more intentional traffic so her dream clients could find her.

As a destination planner, strategy for her website was challenging. Ultimately, we decided to focus her primary keywords on the DC area (where she’s based), and used blogs to reinforce her destination services.

Her most successful blog, about the cost of destination weddings, quickly brought in organic traffic, which subsequently increased traffic on her main website pages! She’s now getting an average of 102 visitors a month to that specific blog post (for reference, our primary keyword for the blog has 590 total searches per month. So Melissa’s getting 17% of all the traffic for that keyword!). You can read more about our success with her blog here.

Since working together, Melissa’s been able to spend more time with her husband and son, and travelled to Tulum, San Juan, Santorini, Lake Como, Tuscany, and Rome for weddings in 2024!

Services: Website copy | 3 blogs | 3 educational resources

Favorite Copy

Our events aren’t mass-produced: they’re hand-crafted.

Truly indulgent experiences and memories that last a lifetime

B Astonished Events

Destination Wedding Planner based in Washington, DC

Favorite Copy

Our events aren’t mass-produced: they’re hand-crafted.

Truly indulgent experiences and memories that last a lifetime

“Emily was amazing to work with! I hired Emily to help with the launch of my rebrand and new website for my business B Astonished Events. Not only did Emily offer great copy for my site and materials, but she offered insight on new and creative ideas to add to my website that I would not have thought of! Her communication and copywriting surpassed my expectations and I can't wait to work with Emily again in the near future!”

rESULTS

  • Organic traffic worth $804 in paid ads
  • Ranking for 536 keywords
  • Ranks #1 for business name
  • “Destination wedding planner” and “luxury event planner” both on 1st page of Google

The Cinnamon Barn

Koshean was looking for a new website that reflected the growth and change he was experiencing with the Cinnamon Barn. We focused on location-based keywords, and within a few months the new website was ranking #8 for “wedding venue in McKinney.”

Prior to working together, Koshean was spending thousands on Google ads just to get people onto the website to schedule a tour. He’s been able to reduce his ad spend because he’s now getting an average of 2,156 organic visitors per month!

With the decrease in ad spend, he’s been able to put funds into other areas of the business, namely creating a new venue space on the property!

Services: Website copy

Favorite Copy

Right now, your wedding feels like it’s both a million years away and way too soon.

Where natural beauty meets modern luxury: with its breathtaking rustic charm and lush surroundings, our Dallas wedding venue provides the perfect blend of elegance, tranquility, and Southern charm

The Cinnamon barn

Favorite Copy

Right now, your wedding feels like it’s both a million years away and way too soon.

Where natural beauty meets modern luxury: with its breathtaking rustic charm and lush surroundings, our Dallas wedding venue provides the perfect blend of elegance, tranquility, and Southern charm.

rESULTS

  • Total traffic increase 2,135% per month
  • Ranking for 394 keywords
  • Ranks #1 for business name
  • 21 keywords on 1st page of Google, target regional keyword #3

Favorite Copy

How do you turn a wedding venue into a space that looks like it was made just for you?

At The Cinnamon Barn, we believe that your wedding day should reflect your love story, and that starts with your environment. Nestled in the heart of the North Texas countryside, our venue offers the best of both worlds: natural beauty and modern finishes designed to blend indoors and outdoors seamlessly

Dalton Young Weddings

Dalton came to me ready to play the long game. He had big ambitions to grow his business, namely adding a team of associate photographers and spending more of his time creating global brand recognition.

We started with his website copy. He’s based in a very competitive area (the Florida panhandle) so we carefully chose regional keywords. He’s currently ranking on page 1 for multiple target keywords, including the most vital, “destin videographer,” for which he ranks #2.

For his blog, Dalton was interested in featuring multiple areas around the US and Mexico. Our topics included Alabana, Tennessee, Cabo, and, obviously, Florida. Before we launched his new website, he was getting less than 10 visitors a month organically. Now, he gets an average of 342 visitors per month (average from April to October 2024).

7 of the 14 blogs we wrote are bringing in 15+ visitors a month organically, with the highest being 65. And they were blogs written in 2021!

Services: Website copy | 14 blogs


Favorite Copy

Here, we harness the power of film to bring you an unforgettable experience. If you strip them down to their true purpose, weddings are a proclamation of love.

Dalton Young Weddings

Favorite Copy

Here, we harness the power of film to bring you an unforgettable experience. If you strip them down to their true purpose, weddings are a proclamation of love.

“I was looking for high-quality copy and blog content to rank on Google better. Emily speaks the language of wedding pros and understands copy. We have seen an increase in online presence this year. Google traffic is up 434% per month (compared to the month prior to launching the new site). Copy played a significant role in helping that happen.”

rESULTS

  • Total traffic increase 434% per month
  • Ranking for 3,017 keywords
  • Ranks #1 for business name
  • 63 keywords on 1st page of Google

You’ve spent hours planning all the details – from the print of your dog on the cocktail napkins to the punny signature cocktail names to the table numbers corresponding to your favorite dates – you deserve a photographer who can capture the magic of those tiny details just as well as the big, tear-jerking moments.

Favorite Copy

Many couples feel they don’t need both photography and videography on their wedding day. After all, they’re basically doing the same thing, right?

No, not really. While photography and videography compliment each other, they don’t serve the same purpose after your wedding day is over.

Hiring a wedding photographer and a wedding videographer means having your cake and eating it too.

Toy Bros Entertainment

Jeff is no stranger to advertising, as he’s been in the Buffalo, NY wedding DJ business for over 20 years. He was looking for a fresh website with a witty tone that better reflected his goofy personality.

We did a complete overhaul, including 14 emails that couples would receive based on what service they inquired about. The cohesion of his messaging across all platforms made it crystal clear it was Jeff even if you didn’t see his name associated with the copy.

He now has 29 keywords on page 1 of Google, bringing in over 246 website visitors a month! His total monthly traffic is worth $706 in paid ads. With the traffic increase, he’s been able to consistently invest in new equipment for his staff.

Services: Website copy | 4 sales sequences | Landing page | 20 blogs



Favorite Copy

We’re the guys in green ties, and we’re here to ensure your event is one to remember.

Ever been to a wedding where the music... kinda sucked?

Dalton Young Weddings

Favorite Copy

“The best! I have been in business for over 20 years and needed a new "face" to rewrite my entire site. I also had her rewrite all my emails and start writing blogs (that I have always said I was going to do and don't). It had to be done from someone outside and she knocked it out of the park. It was quite seamless and very comprehensive. Emily definitely picked up on my tone and that is what was used in the copy. It is just so much cleaner and precise. I would highly recommend Emily to write copy for your site.”

rESULTS

  • Ranking for 249 keywords
  • Organic monthly traffic worth $706 in paid ads
  • Ranks #1 for business name
  • 29 keywords on 1st page of Google

You’re putting so much into your wedding: time, effort, and money. Sure, you could hire cousin John who got some mixing software for his birthday, and yeah, he’d probably do an okay job. Be a hell of a lot cheaper too.

But how much is the vibe of your event worth? Are you willing to risk your guests being bored or overwhelmed? Or would you rather hear their rave reviews for weeks to come about how much fun they had?

Favorite Copy

You’re putting so much into your wedding: time, effort, and money. Sure, you could hire cousin John who got some mixing software for his birthday, and yeah, he’d probably do an okay job. Be a hell of a lot cheaper too.

But how much is the vibe of your event worth? Are you willing to risk your guests being bored or overwhelmed? Or would you rather hear their rave reviews for weeks to come about how much fun they had?

Christine Ferguson Events

Christine wanted to increase her leads and speak to a higher-end clientele with her copy. We started with blogging to build up her website traffic, targeting specific areas around the world she wanted to travel to for weddings.

Within a few months, we began seeing growth and tailored future blogs to the topics that were already performing well. After 4 months of consistently blogging (2 blogs/mo), new blogs take an average of 26 days to begging ranking on page 3 or higher. 65% of her total organic website visitors each month find her from a blog.

Our biggest win so far? Her blog about Hamptons wedding venues ranking for 43 different keywords in just 3 weeks, increasing her total organic website visitors by 9%!

Services:10 blogs | Website copy (in progress)

Favorite Copy

There’s nothing more classic than a Hamptons wedding. Imagine a steady breeze on your face as the sun shines, surrounding you with warm light. Your bare feet touch the white sand beach, and crashing waves create a natural symphony unlike anything else.

Christine Ferguson Events

Favorite Copy

There’s nothing more classic than a Hamptons wedding. Imagine a steady breeze on your face as the sun shines, surrounding you with warm light. Your bare feet touch the white sand beach, and crashing waves create a natural symphony unlike anything else.

rESULTS

  • Ranking for 107 keywords
  • Organic monthly traffic increased by 9% because of 1 blog post
  • Average time for a blog to rank is 26 days

A quick note about the data in these case studies

I don’t plaster these case studies up to brag. But for real…there are WAY too many copywriters out there claiming to “know basic SEO” who can’t produce evidence like this. If we work together, I want you to be 100% confident that I will bring all of my knowledge and experience into producing the best SEO results possible. 

(All numbers were run by moi using data I collected from project start from resources like Google Analytics and Ubersuggest.)

Enough math. Let’s do this!

Wanna see if I’m the real deal? Fill out my contact form and we’ll schedule a call so I can learn more about your business and help you find the perfect solution to your copywriting woes.