work I’m proud of
Copywriting and SEO for wedding pros
Monarch Creative Events
Planner | Chicago, IL
The Cinnamon Barn
Venue | McKinney, TX
Chelsea Schmidt Photography
Photographer | Richmond, VA
Romantic Cabo Weddings
Planner | Los Cabos, Mexico
Heather Frable Photography
Photographer | Richmond, VA
Plan on it events & design
Planning & Design Agency | Austin, TX
Cait & Co.
Balloon and Decor Designer | Richmond, VA
Faye Street Studios
Stationery Designer | Richmond, VA
Emily was great to work with, she took the time to listen and understand our needs and worked with us to get the copy to a place we were all happy with. Our experience was really positive and helped ease stress so we can focus on other tasks like designing (which I enjoy doing more). I would recommend to a friend, main reason is I think Emily is very skilled and we were overall happy with the service. Thanks again for all of your help!
Jenn & Luis | Lovework Weddings
Emily delivered copy for my wedding planner's website that was above and beyond. She was an absolute delight to work with and I highly recommend her. Being a copywriter myself, it's difficult to pass off the task of writing to someone else. But I could tell immediately she knew the wedding industry inside and out, so I decided to work with her.
And frankly, I was blown away. Not only did she make high level recommendations with clear industry expertise, but she provide a white-glove service.
From start to finish, Emily is professional, caring, and a breeze to work with
Sarah Turner | Copywriter
I was in information overload and saw the copywriters I loved, but knew I couldn't afford. Then I would find companies I could afford, but I just didn't trust they could do what I needed. Emily had it all. I am not the greatest with punctuation and getting my ideas out of my head and on paper (or online). I knew I needed someone who had the right brain and could help me. I just loved Emily, to be honest. I trusted her instantly.
I love Emily’s process and how on the ball she is. I also love how much research she did for my project. I always felt confident with what she was telling me! She kept me on track too. I needed that. I just felt like I was in good hands.
Alexa | Monarch Creative Events
I was looking for high-quality copy and blog content to rank on Google better. Emily speaks the language of wedding pros and understands copy. We have seen an increase in online presence this year. Google traffic is up 434% per month (compared to the month prior to launching the new site). Copy played a significant role in helping that happen
Dalton | Dalton Young Weddings
Emily is so knowledgeable and the process to work with her was very streamlined! I really enjoyed hiring Emily for my website copy for multiple businesses of mine. The final deliverable exceeded my expectations and gave me more confidence on the front end of my business. I highly recommend her if you are even considering outsourcing copywriting.
Chelsea | C Schmidt Photo
B Astonished Events
Destination Wedding Planner based in Washington, DC
Melissa wanted to redo her website as she was planning to increase her prices. She wanted more qualified leads and more intentional traffic so her dream clients could find her.
As a destination planner, strategy for her website was challenging. Ultimately, we decided to focus her primary keywords on the DC area (where she’s based), and used blogs to reinforce her destination services.
Her most successful blog, about the cost of destination weddings, quickly brought in organic traffic, which subsequently increased traffic on her main website pages! She’s now getting an average of 102 visitors a month to that specific blog post (for reference, our primary keyword for the blog has 590 total searches per month. So Melissa’s getting 17% of all the traffic for that keyword!). You can read more about our success with her blog here.
Since working together, Melissa’s been able to spend more time with her husband and son, and travelled to Tulum, San Juan, Santorini, Lake Como, Tuscany, and Rome for weddings in 2024!
Services: Website copy | 3 blogs | 3 educational resources
Favorite Copy
Our events aren’t mass-produced: they’re hand-crafted.
Truly indulgent experiences and memories that last a lifetime
B Astonished Events
Destination Wedding Planner based in Washington, DC
Favorite Copy
Our events aren’t mass-produced: they’re hand-crafted.
Truly indulgent experiences and memories that last a lifetime
“Emily was amazing to work with! I hired Emily to help with the launch of my rebrand and new website for my business B Astonished Events. Not only did Emily offer great copy for my site and materials, but she offered insight on new and creative ideas to add to my website that I would not have thought of! Her communication and copywriting surpassed my expectations and I can't wait to work with Emily again in the near future!”
rESULTS
- Organic traffic worth $804 in paid ads
- Ranking for 536 keywords
- Ranks #1 for business name
- “Destination wedding planner” and “luxury event planner” both on 1st page of Google
Dalton Young Weddings
Dalton came to me ready to play the long game. He had big ambitions to grow his business, namely adding a team of associate photographers and spending more of his time creating global brand recognition.
We started with his website copy. He’s based in a very competitive area (the Florida panhandle) so we carefully chose regional keywords. He’s currently ranking on page 1 for multiple target keywords, including the most vital, “destin videographer,” for which he ranks #2.
For his blog, Dalton was interested in featuring multiple areas around the US and Mexico. Our topics included Alabana, Tennessee, Cabo, and, obviously, Florida. Before we launched his new website, he was getting less than 10 visitors a month organically. Now, he gets an average of 342 visitors per month (average from April to October 2024).
7 of the 14 blogs we wrote are bringing in 15+ visitors a month organically, with the highest being 65. And they were blogs written in 2021!
Services: Website copy | 14 blogs
Favorite Copy
Here, we harness the power of film to bring you an unforgettable experience. If you strip them down to their true purpose, weddings are a proclamation of love.
Dalton Young Weddings
Favorite Copy
Here, we harness the power of film to bring you an unforgettable experience. If you strip them down to their true purpose, weddings are a proclamation of love.
“I was looking for high-quality copy and blog content to rank on Google better. Emily speaks the language of wedding pros and understands copy. We have seen an increase in online presence this year. Google traffic is up 434% per month (compared to the month prior to launching the new site). Copy played a significant role in helping that happen.”
rESULTS
- Total traffic increase 434% per month
- Ranking for 3,017 keywords
- Ranks #1 for business name
- 63 keywords on 1st page of Google
You’ve spent hours planning all the details – from the print of your dog on the cocktail napkins to the punny signature cocktail names to the table numbers corresponding to your favorite dates – you deserve a photographer who can capture the magic of those tiny details just as well as the big, tear-jerking moments.
Favorite Copy
Many couples feel they don’t need both photography and videography on their wedding day. After all, they’re basically doing the same thing, right?
No, not really. While photography and videography compliment each other, they don’t serve the same purpose after your wedding day is over.
Hiring a wedding photographer and a wedding videographer means having your cake and eating it too.
Toy Bros Entertainment
Jeff is no stranger to advertising, as he’s been in the Buffalo, NY wedding DJ business for over 20 years. He was looking for a fresh website with a witty tone that better reflected his goofy personality.
We did a complete overhaul, including 14 emails that couples would receive based on what service they inquired about. The cohesion of his messaging across all platforms made it crystal clear it was Jeff even if you didn’t see his name associated with the copy.
He now has 29 keywords on page 1 of Google, bringing in over 246 website visitors a month! His total monthly traffic is worth $706 in paid ads. With the traffic increase, he’s been able to consistently invest in new equipment for his staff.
Services: Website copy | 4 sales sequences | Landing page | 20 blogs
Favorite Copy
We’re the guys in green ties, and we’re here to ensure your event is one to remember.
Ever been to a wedding where the music... kinda sucked?
Dalton Young Weddings
Favorite Copy
“The best! I have been in business for over 20 years and needed a new "face" to rewrite my entire site. I also had her rewrite all my emails and start writing blogs (that I have always said I was going to do and don't). It had to be done from someone outside and she knocked it out of the park. It was quite seamless and very comprehensive. Emily definitely picked up on my tone and that is what was used in the copy. It is just so much cleaner and precise. I would highly recommend Emily to write copy for your site.”
rESULTS
- Ranking for 249 keywords
- Organic monthly traffic worth $706 in paid ads
- Ranks #1 for business name
- 29 keywords on 1st page of Google
You’re putting so much into your wedding: time, effort, and money. Sure, you could hire cousin John who got some mixing software for his birthday, and yeah, he’d probably do an okay job. Be a hell of a lot cheaper too.
But how much is the vibe of your event worth? Are you willing to risk your guests being bored or overwhelmed? Or would you rather hear their rave reviews for weeks to come about how much fun they had?
Favorite Copy
You’re putting so much into your wedding: time, effort, and money. Sure, you could hire cousin John who got some mixing software for his birthday, and yeah, he’d probably do an okay job. Be a hell of a lot cheaper too.
But how much is the vibe of your event worth? Are you willing to risk your guests being bored or overwhelmed? Or would you rather hear their rave reviews for weeks to come about how much fun they had?
Christine Ferguson Events
Christine wanted to increase her leads and speak to a higher-end clientele with her copy. We started with blogging to build up her website traffic, targeting specific areas around the world she wanted to travel to for weddings.
Within a few months, we began seeing growth and tailored future blogs to the topics that were already performing well. After 4 months of consistently blogging (2 blogs/mo), new blogs take an average of 26 days to begging ranking on page 3 or higher. 65% of her total organic website visitors each month find her from a blog.
Our biggest win so far? Her blog about Hamptons wedding venues ranking for 43 different keywords in just 3 weeks, increasing her total organic website visitors by 9%!
Services:10 blogs | Website copy (in progress)
Favorite Copy
There’s nothing more classic than a Hamptons wedding. Imagine a steady breeze on your face as the sun shines, surrounding you with warm light. Your bare feet touch the white sand beach, and crashing waves create a natural symphony unlike anything else.
Christine Ferguson Events
Favorite Copy
There’s nothing more classic than a Hamptons wedding. Imagine a steady breeze on your face as the sun shines, surrounding you with warm light. Your bare feet touch the white sand beach, and crashing waves create a natural symphony unlike anything else.
rESULTS
- Ranking for 107 keywords
- Organic monthly traffic increased by 9% because of 1 blog post
- Average time for a blog to rank is 26 days
A quick note about the data in these case studies
