Hey, I’m Emily, wedding industry copywriter
You shouldn’t spend more time finding clients than serving them.
Picture this: It’s May 2020, and I’m newly engaged, scrolling through endless wedding vendor websites that all look and sound the same.
None of them spoke to me, and after scrolling through a few, everything started to blend together. I couldn’t even remember what, if anything, made these brands different.
Let me be clear: that’s the last thing you need.
The wedding industry is worth $73 billion. Let that sink in. There are a million opportunities to do what you love. To serve your couples well. To help them during such a monumental point in their lives.
Yet, no one’s reaching out. Or worse– your inbox is filled with couples asking for a discount.
Rewriting the rules for wedding professionals
- Spend less time in your inbox and more time on your couples because your inquiries are high-quality
- Update your website only when necessary, because it’s doing what it's supposed to: bringing in qualified couples organically
- Stop paying for ads and “featured” space on platforms like The Knot and WeddingWire
- Use social media as a true community platform, not a place where you post because “that’s how couples find you”
- Easily create additional messaging, like social media posts and emails, because you were 100% confident in your brand’s voice
It’s possible, and it all starts with your messaging.
Let’s craft some copy that does it all and *actually* sounds like you.
Emily took the time and asked the right questions to get to know me and found the perfect way to portray who I am and my brand in words that sounded like me.
Amy | Amelia B Photography
Join the paradise fam!
Writing has been intertwined in my life since before I could spell correctly.
I wrote poems and journal entries in elementary school. By middle school, I'd written a *very bad* novel (that will never see the light of day). By high school, I knew that whatever I ended up doing with my life, words would be heavily involved.
After college, I hadn’t found the love for drafting novels I’d hoped for. Writing was still a sacred thing I held close to my chest, but I didn’t find joy in writing for myself.
Then I found copywriting. The combination of strategy and imagery aligned perfectly with my Creative Writing and Editing & Publishing degrees.
In the last 4 years, my clients became my characters, and their stories became my inspiration.
Now I can’t imagine writing for cooler, harder working people. Wedding pros are truly the best.
Integrity and Ethics.
There’s a right way to sell and a wrong way to sell.
Ethical copywriting doesn’t use fear or shame-based techniques. Instead, we’ll use psychology and compassion to create messaging that connects you to the couples you’ve always dreamed of working with.
Inclusivity and Accessibility.
The wedding industry is WAY behind on equality and representation. The language you use is an important first step to creating an inclusive wedding business.
Everyone deserves to celebrate their love, regardless of race, gender, sexual orientation, religion, or ability.
Authenticity and Nuance.
As a small business owner, you are your brand. All of the nuance that makes you unique makes your business unique, too.
You may not have a brand like Apple, but you have something much cooler: the ability to connect one-on-one with your couples and bring their special day to life.
Disruption.
The wedding industry is full of beautiful traditions– and some that need to retire.
I’ll help you write copy that communicates your desire to disrupt the norm, so you can forge your own path in the industry.
What matters most to me...
Emily delivered copy for my wedding planner's website that was above and beyond. She was an absolute delight to work with and I highly recommend her.
Being a copywriter myself, it's difficult to pass off the task of writing to someone else. But I could tell immediately she knew the wedding industry inside and out, so I decided to work with her.
And frankly, I was blown away. Not only did she make high level recommendations with clear industry expertise, but she provide a white-glove service.
From start to finish, Emily is professional, caring, and a breeze to work with.
Sarah Turner | Copywriter
Tell me more!
My approach to your words:
Strategy will always be the first step in my process. My approach combines SEO magic with bold, true-to-you word choices to ensure your business ranks high on Google and resonates with the couples you’re dying to book. Every piece of copy I create is designed to reflect your voice—to be unapologetically real.
The “unapologetic” part might sound scary, but here’s the thing…
The wedding industry is repetitive. There are a million other vendors making the same arguments as you, with the same qualifications.
So would you rather be lost in the sea of “your special day” this and that, or stick out?
My forever roommates:
My personality on paper
My husband Andre and our feline furbabies, Bennett and Enzo - yes, our cats are named after the most badass couple in The Vampire Diaries. Go ahead and judge me.
Heroes (real):
Shonda Rhimes, Debbie Allen, Emma Watson, Kerry Washington
Heroes (fictional):
Christina Yang, Olivia Pope, Angelica Schuyler, Eloise Bridgerton
Movies I can quote:
My Cousin Vinny, The Wedding Date, Monsters Inc.
The one book I would save in a fire:
My signed, 10-year anniversary edition of The Book Thief
People dead or alive I would love to have dinner with:
F Scott Fitzgerald, Ruth Bader Ginsburg, Robin Williams, Michelle Obama, Princess Diana, my ancestors
Artists at the top of my playlist:
Rihanna, Reneé Rapp, Beyonce, Taylor Swift (Taylor’s Version only), Khalid, Ed Sheeran, the entire cast of Hamilton, every Bridgerton soundtrack, Hitting shuffle on my phone is quite the experience.
If I could live anywhere in the world, I’d live here:
Greece (I studied abroad and went on my honeymoon in Greece!)
Cocktail of choice:
Raspberry mule. It was our signature drink at our wedding, and guests LOVED IT. If I’m at a bar, it’s a vodka soda with lime.
Cult-classic TV I’ve never seen:
The Office, Breaking Bad, The Simpsons, Seinfeld
I was looking for high-quality copy and blog content to rank on Google better. Emily speaks the language of wedding pros and understands copy. We have seen an increase in online presence this year. Google traffic is up 434% per month (compared to the month prior to launching the new site). Copy played a significant role in helping that happen.