Depends: not everyone needs a copywriter for everything. Some might not need one at all.
If you’re:
- Just starting your business and still trying to figure things out
- Thinking you might need a rebrand or to pivot your business
You don’t need to hire a copywriter just yet. It’s important to be confident in what you do, who you serve, and how you want to portray your brand before you spend thousands on copy.
But if you’ve already got those things and your business is well-established? Now’s the time.
Copywriting is a delicate balance of science and art. It’s your online voice and the primary tool you use to make money. Your copy dictates how the rest of your business functions. You wanna make sure you’re getting it right!