Just like any other business investment, you get what you pay for. Hiring a copywriter is a large up-front investment that produces long-term results.
Let's make this tangible. Say you hire me to write your website copy. It costs you $3400. How many clients will you have to book to make that investment back? 5? 2? Less than 1?
If that's not enough to convince you, think about this. You pay for your website copy, which runs for 2 years before you need to make any significant changes.
How many clients have found you on your website in those 2 years? 20? More? For the sake of this example, let's say you sign 2 new clients a month that you know found you through your website. That's 48 clients over 2 years.
- If you're a florist who books an average of $1500 per client, you've made $72,000.
- If you're a photographer who makes $3500 per wedding, you've made $168,000.
- If you're a planner and your full-service package is $7500, you've made $360,000.
All from a $3400 investment. If you’re running a long-term business, you need to invest long-term. Investing in your website copy now is investing in the future of your business.