We’re living in a world of surface-level connection and AI bullsh*t.
And TBH— a lot of wedding pros’ websites reflect that.
Blending in doesn’t work. You need to stand for something.
That might sound scary, but here’s the thing…
The wedding industry is repetitive. There are a million other vendors making the same arguments as you, with the same qualifications. (And some vendors who aren’t *great* at their jobs but are still booking couples left and right.)
Would you rather be lost in the sea of “your special day” this and that, or get noticed?
Strategy-driven copywriting services
for wedding industry pros
Here’s how I get couples knocking down your digital front door
My proven 3-step strategy is built to serve you from discovery to deposit.
Copy is what sells, but first, you need couples to find you—that’s where SEO comes in. Strategic copy written for search engines will allow you to get found without having to post constantly on social media.
get discovered
connect
convince
Through emotionally-driven storytelling, you’ll be able to connect with the couples you’ve been dying to work with. They’ll know exactly who you are and what you’re about before you ever hop on a call.
Sales psychology brings it all together, providing couples with evidence-based proof that you’re not just a choice, but the best choice. By the time they inquire, they'll already be in love.
Copywriting that doesn’t bore couples to death
To figure out how to put IRL me into my words
Brand Messaging
A website you can find on page #1 of Google
SEO Services
A blog that brings traffic and builds trust
Blogging Services
Honestly…I don’t even know where to start.
Strategy Sessions & Audits
Whatta ya need?
Copy that gets couples excited to work with you
Website Copy
Emily is so knowledgeable and the process to work with her was very streamlined! I really enjoyed hiring Emily for my website copy for multiple businesses of mine. The final deliverable exceeded my expectations and gave me more confidence on the front end of my business. I highly recommend her if you are even considering outsourcing copywriting.
Chelsea | C Schmidt Photo
good copywriting is the difference between a pretty website that collects dust and a pretty website that collects clients.
So you don’t think I’m talking outta my ass, here are some numbers
The average cost of getting married increased 33.5% since 2020
Which means…The market is shifting. Is your copy cognizant of couples’ budgets?
Poor grammar or spelling in web copy or a landing page can increase the bounce rate by 85%.
Which means…Having an extra eye on your copy might be why people stay on your site.
69% of businesses are investing in SEO marketing
Which means…If they’re not finding you on Google, you basically don’t exist. (Sounds awful, but it’s true.)
Personalized calls to action (CTAs) increase conversion chances by 202%.
Which means…You need to have your brand voice nailed down, like yesterday.
Hiring Emily for my copy gave me a website that I 100% knew would help clients get to know my team and showcase our services to increase bookings
Shelby | Plan On It Events & Design
Brand Messaging
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SEO Services
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Blogging Services
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Strategy Sessions & Audits
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Services
Website Copy
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Not sure what you need?
I can help you figure it out.
I strongly believe there's a time and place to hire a copywriter—and no, not everyone needs them.
So if you're still trying to figure out what you need help with, reach out and we'll hop on a call. We'll talk about your business and your goals, so I can make the best recommendation for where your business is at now.
Brand Messaging
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What is it?
A 22+ page brand messaging guide that outlines literally every single thing about your brand, from the phrases you use to your ideal audience profiles and competitor analysis.
Who’s it for?
Brand new businesses and rebrands (if you don’t know your brand voice, you need this)
What does it do?
The brand messaging guide is just that: a guide meant to help you write anything and everything you’d need for your business. Emails, social posts, promotional materials…anything.
This is also a great document to feed to your go-to AI tool so it can help you write in your own voice. Or to a team member so they know what rules to follow to keep all of your messaging consistent and on-brand.
Starting at $1700
- Custom Branding Questionnaire
- 60-min kick-off call
- Branding & Competitor Research
- 22+ page Brand Messaging Guide
- 60-min review and implementation call
- Follow-up support via email
- Messaging Questionnaire
- 60-min kick-off call
- Branding & Competitor Research
- Up to 4 pages of website copy (additional pages available)
- SEO Optimization & Metadata for each page
- Image Optimization
- 2 rounds of edits
- SEO audit 3 and 6 months after website is published
Services
Services
Website Copy
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This service will give you brand-new, true to you messaging that’ll help you get in front of the right couples and boost their confidence in you tenfold.
Get ready for a website that actually does the work, allowing you to focus on the things you’re good at.
Plus, my copy is always optimized for search engines, so we’ll set you up for a solid chance of making it to the first page of Google.
Starting at $5100
Services
SEO Services
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What is it?
All that technical SEO stuff you’ve tried and failed to learn? Yeah, I’ll handle that for ya. After lots of research, I’ll create an SEO strategy AND help you correctly set it up on your website for optimal results.
*This service is for SEO strategy ONLY. No copy is included.
Who’s it for?
Wedding pros who want to show up on Google, make the algorithm happy, and get eyeballs to their site without paying for Google Ads or “featured” spots on pain-in-the-ass wedding directories (I’m looking at you, Knot and WeddingWire…)
What does it do?
Implementing an SEO strategy will allow search engines to find your website and put it in front of the *right* people (because not all traffic is good traffic). It’s the visibility you need to be booked and busy with “hell yes” couples.
Starting at $1700
- Goal-Focused Questionnaire
- Competitor Research & Reporting
- Keyword Research
- Keyword Spreadsheet, broken down by website page and/or blog topic
- Recorded explanation of all data delivered via Loom
- Guides for implementing SEO strategy specific to your website platform
- 60 min Q&A Session post-delivery for any lingering questions
- Follow-up support via email
- 2 SEO audits (3 and 6 months after you’ve implemented the strategy)
- Goal-Focused Questionnaire
- Competitor Research
- Competitor Reporting
- Keyword Research
- Keyword Spreadsheet, broken down by website page and/or blog topic
- Recorded explanation of all data and reporting delivered via Loom
- 60 min Q&A Session post-delivery for any lingering questions
- Follow-up support via email
Services
Blogging Services
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What is it?
Custom SEO Strategy for your blog + 12 done-for-you blog posts. Building a strong blog is one of the easiest ways to get lots of eyeballs on your site. This service delivers your blogs up-front so you can post them wherever you want.
Who’s it for?
Anyone in any stage of business. If you want people to discover you through search, you’ll benefit from a blog.
What does it do?
Provides a solid foundation for your blog, boosts your visibility and the chances of being found through search, educates couples, and provides you a strategy to continue building up your blog on your own.
Starting at $5600
- Goal-Focused Questionnaire
- 60-min Strategy Session
- Keyword Research & Market Research
- Custom SEO Dashboard
- 12 Fully-written and optimized blog posts
- 60-min implementation meeting
- 1 Round of complimentary edits per post
- Ongoing support via email
Services
SEO-Focused Foundational Blog Strategy
What is it?
This service delivers all of your blogs up-front so you can post them at any time. Throw them all up at once or drip them out monthly to have new content regularly!
Who’s it for?
Anyone in any stage of business. If you want people to discover you through search, you’ll benefit from a blog.
What does it do?
Cross “figure out what to write about” off your to-do list! These ready-to-publish blogs are the perfect way to get new content out to your people, so you can focus on connecting with couples instead of staring at a blank cursor.
Starting at $1500 for 4 blogs
Additional blogs $325 each
- Goal-Focused Questionnaire
- 60-min Blog Strategy Session
- Keyword Research & Market Research
- Fully-written and optimized blog posts
- 1 Round of complimentary edits per post
- Ongoing support via email
Blog Bundles
Strategy Sessions & Audits
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60 minutes of uninterrupted 1:1 time with me, where we can discuss pretty much anything related to copywriting, messaging, and SEO for your wedding business. You can pick my brain, ask questions, and get help with all things wordy.
Who’s it for?
Wedding pros who aren’t ready to invest in 1:1 services but still want an expert’s opinion OR just need to talk strategy with someone who gets it.
What does it do?
Helps get rid of the doubt and gives you the push you need to just do the damn thing already! I’ll get all the info I need and do the prep work ahead of time, so you get all 60 minutes to focus on whatever you’re struggling with. After our session, you’ll walk away with an actionable plan to stop worrying about what you should be doing (and just do it).
$375
- Goal-Focused Questionnaire
- Market research and meeting prep work
- 60-min Strategy Session
- A recording of our meeting for you to reference later
- An action plan with instructions delivered post-meeting via email
- If you decide you’d like to work with me, your session fee will be automatically applied to your invoice for 1:1 services!
Services
Strategy Session
What is it?
In an audit, I’ll record myself walking through up to 4 website pages of your choice, giving you my thoughts in real time. Then, we’ll have a 30-minute follow-up meeting so you can ask questions and prepare to update your copy and SEO.
Who’s it for?
Wedding pros who feel stuck or just need an expert pair of eyes on their website.
What does it do?
An audit helps you get out of your own head and get clarity on what’s working on your website and what’s not. Sometimes all you need is a second pair of eyes to look over everything!
Starting at $400
$75 per Additional Page
- Goal-Focused Questionnaire
- Market research and meeting prep work
- 60-min Strategy Session
- A recording of our meeting for you to reference later
- An action plan with instructions delivered post-meeting via email
- If you decide you’d like to work with me, your session fee will be automatically applied to your invoice for 1:1 services!
Website Audit
The Paradise Process
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Diagnose
First, we’ll talk about what’s not working. Maybe you’re getting lots of traffic but no inquiries or *crickets* instead of traffic. Whatever the issue, we’ll talk about it before I put pencil to paper so your copy will address and fix it.
Research
A goal-focused questionnaire, a 60-minute meeting, and a few hours of internet stalking later, I’ll have all the research I need to ensure I’m writing in your voice.
Strategize
Time for strategy. I’ll create a plan to strategically use keywords, sales psychology, and other techniques to set up your copy to sell.
Draft
I’ll dive into your first draft, playing around with structure and tone to give you a few options to look at.
Refine
You’ll give me your feedback, and I’ll work on tweaking and tinkering until it’s all perfect.
Deliver
Shiny new copy hits your inbox, ready to be uploaded by your designer, a team member, or yourself.
Analyze
Three and six months after your copy is published, I’ll do a deep dive into the SEO to ensure everything is working as intended. If changes need to be made, I’ll let you know. I can’t guarantee SEO results, but checking my work is pretty damn close.
“Emily had it all. I am not the greatest with punctuation and getting my ideas out of my head and on paper (or online). I knew I needed someone who had the right brain and could help me. I just loved Emily, to be honest. I trusted her instantly.
I love Emily’s process and how on the ball she is. I also love how much research she did for my project. I always felt confident with what she was telling me! She kept me on track too. I needed that. I just felt like I was in good hands.”
Alexa | Monarch Creative Events
Just starting out? My services are perfect for the business owner who’s been in the game for 2+ years.
For great copy to work, you HAVE to know who you are inside and out. When you’re getting your feet wet, you don’t have that understanding yet, which means your copy will be pretty generic– and hiring a copywriter would be a waste.
Instead of investing in custom copy now, I’d start with some DIY resources to help you get established. The Copy Conservatory has tools, tips, and templates to help you write your website, blogs, emails, and more.
Not quite ready to hire a copywriter?
First impressions are everything.
When marketing your business, the first impression can make or break that connection. As a wedding pro, YOU are your brand. If your website sounds nothing like you, you’re getting lost in the shuffle.
Anyone can work a wedding. But no one does it quite like you. Show your website visitors what you’re all about!
Take a look at these reactions to first impressions of my copy, straight from my clients.
