You didn’t find your way here because you want to sound like everybody else
Words without strategy mean nothing.
This might sting, but you need to hear it: weddings aren’t rocket science. You’re not selling cars, refrigerators, or medical services. Couples don’t need to hire you to get married.
So how do you convince them you’re worth hiring?
You focus on how your services will make them feel. As a wedding pro, you’re selling an experience, peace of mind, and ease.
And making those things tangible requires a strategic argument– because even if you’re the most qualified in the room, you won’t book those “holy sh*t I love working with them” couples if you don’t show them what working with you will feel like.
Strategy-driven wedding industry copywriting services for disruptors
Emily is so knowledgeable and the process to work with her was very streamlined! I really enjoyed hiring Emily for my website copy for multiple businesses of mine. The final deliverable exceeded my expectations and gave me more confidence on the front end of my business. I highly recommend her if you are even considering outsourcing copywriting.
Chelsea | C Schmidt Photo
Copywriting isn’t actually that important for wedding businesses…right?
Wrong. Just look at these stats–
The average cost of getting married increased 33.5% since 2020
Which means…The market is shifting. Is your copy cognizant of couples’ budgets?
Poor grammar or spelling in web copy or a landing page can increase the bounce rate by 85%.
Which means…Having an extra eye on your copy might be why people stay on your site.
69% of businesses are investing in SEO marketing
Which means…If they’re not finding you on Google, you basically don’t exist. (Sounds awful, but it’s true.)
Personalized calls to action (CTAs) increase conversion chances by 202%.
Which means…You need to have your brand voice nailed down, like yesterday.
Hiring Emily for my copy gave me a website that I 100% knew would help clients get to know my team and showcase our services to increase bookings
Shelby | Plan On It Events & Design
You see the value…but why is copywriting so freaking expensive?
Quick question– how much does the average couple spend on your services?
How does that compare to $4000 over 6 months? A year? 5 years?
The great thing about website copy is once it’s written, you don’t need to make major changes unless your business changes, because your voice is always gonna be your voice.
So yes, it’s a good chunk of change up front, but it pays for itself in no time.
Brand Messaging & Website Copy
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What is it? My signature package and the #1 service I recommend for wedding pros struggling with their website. This service will give you some brand-new messaging that’ll boost your confidence tenfold.
Who’s it for? Businesses in their 2+ year looking for strategy-driven, convincing copy for their website. I don’t recommend this service if you’re just starting out and haven’t solidified your packages and audience.
What does it do? Two things: 1) it establishes a set of standards for your brand messaging so you can stay consistent across platforms, and 2) gives you a website that actually does the work, allowing you to focus on the things you’re good at. Plus, my copy is always optimized for search engines, so we’ll set you up for a solid chance of making it to the first page of Google.
Starting at $3400
- Messaging Questionnaire
- 60-min kick-off call
- Branding & Competitor Research
- Up to 4 pages of website copy (additional pages available)
- SEO Optimization & Metadata for each page
- Image Optimization
- 2 rounds of edits
- SEO audit 3 and 6 months after website is published
- Messaging Questionnaire
- 60-min kick-off call
- Branding & Competitor Research
- Up to 4 pages of website copy (additional pages available)
- SEO Optimization & Metadata for each page
- Image Optimization
- 2 rounds of edits
- SEO audit 3 and 6 months after website is published
Services
SEO Services
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What is it? All that technical SEO stuff you’ve tried and failed to learn? Yeah, I’ll handle that for ya. After lots of research, I’ll create an SEO strategy AND help you correctly set it up on your website for optimal results. *This service is included in my website copywriting package, so you won’t need to add SEO.
Who’s it for? Wedding pros who want to show up on Google, make the algorithm happy, and get eyeballs to their site without paying for Google Ads or “featured” spots on wedding directories (I’m looking at you, Knot and WeddingWire…)
What does it do? Implementing an SEO strategy will allow search engines to find your website and put it in front of the right people (because, unfortunately, not all traffic is good traffic). SEO is a “set it and forget it” strategy. Once we’ve nailed it down, you won’t need to mess with it unless you’re making big changes to your business.
Starting at $1650
- Goal-Focused Questionnaire
- Competitor Research
- Competitor Reporting
- Keyword Research
- Keyword Spreadsheet, broken down by website page and/or blog topic
- Recorded explanation of all data and reporting delivered via Loom
- 60 min Q&A Session post-delivery for any lingering questions
- Follow-up support via emai
- Goal-Focused Questionnaire
- Competitor Research
- Competitor Reporting
- Keyword Research
- Keyword Spreadsheet, broken down by website page and/or blog topic
- Recorded explanation of all data and reporting delivered via Loom
- 60 min Q&A Session post-delivery for any lingering questions
- Follow-up support via email
Services
Blogging Services
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What is it? Building a strong blog is one of the easiest ways to get lots of eyeballs on your site. This service delivers ready-to-post blogs either up-front or monthly. AND you can create a lot of content from your blogs, so half of your social media calendar will be filled!
Who’s it for? Anyone in any stage of business. If you want people to discover you through search, you’ll benefit from a blog.
What does it do? A lot of things: it educates your audience so they are more prepared to make a booking decision when the time comes, establishes authority and trust both with your audience and with Google and keeps your website fresh, which Google LOVES to see.
Starting at $325 / Blog
- Messaging Questionnaire
- 60-min Blog Strategy Session
- Keyword Research & Topic Suggestions
- Market & Competitor Research
- SEO Optimization & Meta Data
- 1 Round of edits via Google Drive
- Messaging Questionnaire
- 60-min Blog Strategy Session
- Keyword Research & Topic Suggestions
- Market & Competitor Research
- SEO Optimization & Meta Data
- 1 Round of edits via Google Drive
Services
Strategy Sessions & Audits
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What is it? Strategy sessions are 60 minutes of uninterrupted 1:1 time with me, where we can discuss pretty much anything related to copywriting, messaging, and SEO for your wedding business. You can pick my brain, ask questions, and get feedback on your existing website.
In an audit, I’ll record myself walking through a website page, blog post, SEO strategy, etc., giving you my thoughts in real time. Then, we’ll have a 30-minute follow-up meeting so you can ask questions and prepare to update your copy/SEO.
Who’s it for? Wedding pros who aren’t ready to invest in 1:1 services but still want an expert’s opinion on their stuff.
What does it do? More importantly, it builds confidence. After our session or audit, you’ll walk away with an actionable plan to stop worrying about what you should be doing (and just do it).
Starting at $375
- Brand Messaging Questionnaire
- 60-min of 1:1 time with me
- A recording of our meeting for you to reference later
- Follow-up support via email
- Discount on my done-for-you services
- Brand Messaging Questionnaire
- 60-min of 1:1 time with me
- A recording of our meeting for you to reference later
- Follow-up support via email
- Discount on my done-for-you services
Services
The Paradise Process
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Diagnose
First, we’ll talk about what’s not working. Maybe you’re getting lots of traffic but no inquiries or *crickets* instead of traffic. Whatever the issue, we’ll talk about it before I put pencil to paper so your copy will address and fix it.
Research
A goal-focused questionnaire, a 60-minute meeting, and a few hours of internet stalking later, I’ll have all the research I need to ensure I’m writing in your voice.
Strategize
Time for strategy. I’ll create a plan to strategically use keywords, sales psychology, and other techniques to set up your copy to sell.
Draft
I’ll dive into your first draft, playing around with structure and tone to give you a few options to look at.
Refine
You’ll give me your feedback, and I’ll work on tweaking and tinkering until it’s all perfect.
Deliver
Shiny new copy hits your inbox, ready to be uploaded by your designer, a team member, or yourself.
Analyze
Three and six months after your copy is published, I’ll do a deep dive into the SEO to ensure everything is working as intended. If changes need to be made, I’ll let you know. I can’t guarantee SEO results, but checking my work is pretty damn close.
“I was in information overload and saw the copywriters I loved, but knew I couldn't afford. Then I would find companies I could afford, but I just didn't trust they could do what I needed. Emily had it all. I am not the greatest with punctuation and getting my ideas out of my head and on paper (or online). I knew I needed someone who had the right brain and could help me. I just loved Emily, to be honest. I trusted her instantly.
I love Emily’s process and how on the ball she is. I also love how much research she did for my project. I always felt confident with what she was telling me! She kept me on track too. I needed that. I just felt like I was in good hands.
Alexa | Monarch Creative Events
Just starting out? My services are perfect for the business owner who’s been in the game for 2+ years.
For great copy to work, you HAVE to know who you are inside and out. When you’re getting your feet wet, you don’t have that understanding yet, which means your copy will be pretty generic– and hiring a copywriter would be a waste.
Instead of investing in custom copy right now, I’d start with some DIY resources
Not quite ready to hire a copywriter?
First impressions are everything.
When marketing your business, the first impression can make or break that connection. As a wedding pro, YOU are your brand. If your website sounds nothing like you, you’re getting lost in the shuffle.
Anyone can work a wedding. But no one does it quite like you. Show your website visitors what you’re all about!
Take a look at these reactions to first impressions of my copy, straight from my clients.
