Copywriting resources for wedding pros and creatives
Your high school English teacher set you up to fail.
Couples aren’t interested in reading a five-paragraph essay on why you’re the wedding pro for the job. They wanna get a sense of who you are, what you’re about, and how you can help them create the wedding of their dreams. But how do you do that without sounding exactly like every other wedding vendor on the internet?
Ya break the rules. Just about all of ‘em.
Because copy that sells doesn’t sound like a thesis statement.
Resources to help you
Say what you mean and mean what you say
Before you write
Brand standards checklist
Pre-copy website planner
While you're writing
26 copywriting tips
What to put on your about page (that isn’t your coffee order)
Meet the messaging mastermind
Hey, I’m Emily.
I created these tools because I believe every business owner needs to know how to communicate confidently with their audience.
Yes, *gasp* you shouldn’t hire a copywriter for everything.
These resources were designed with wedding pros in mind– with real examples from the industry, so you don’t have to guess how to apply what you learn to your business.
I saw an ideal couple post about needing a photographer in a Facebook group and I was able to not only pitch my services to them, but use one of the blogs Emily wrote for me (inclusive vendors in virginia) to share with them as a resource. Also, that blog is also on my top ten pages with the most views so far. Considering that it was posted not too long ago... I think that says something.