Blog Topics For Photographers: What is Your Audience Really Searching for?
Do you know what topics your ideal clients are searching for?
Your gut reaction might be yes. Because, of course, you know what they need to know to hire you.
But that doesn’t mean they do.
Your blog needs to educate your audience so they can decide whether or not to work with you.
When you’re looking for your next blog topic, take your photographer hat off and really think about what they’re searching for, not what you want them to be searching for.
So what should you blog about? How do you decide if a topic is relevant to your ideal client? And how do you make sure couples actually find your blog in the first place?
Let’s get into it.
*This blog is specifically for wedding photographers, but if you have a different niche, you can still follow this process!
What does every photography blog need?
Every blog you write needs 2 things: a specific goal (for you) and a clear CTA (for your reader).
Otherwise, you’re just writing for funzies—and that doesn’t pay the bills. So let’s make sure your blogs have a purpose.
Your goal is whatever outcome you want from couples reading your blog.
Specific goals include:
- Education – you want to provide a solution to a problem
- Discovery – you want couples to find you and your business
- Build Trust – you want couples to know you’re a reliable resource
- Nurture Leads – you want to convince couples to inquire
- Convert – you want to turn inquiries into booked clients
Your goal will impact the way you approach your topic.
Your CTA is the ONE action you want couples to take after they’re finished reading.
Clear CTAs include:
- Follow you on social media
- Sign up for your email list
- Buy a ticket/RSVP to an event
- Inquire about your services
- Download a freebie
Let’s say you’re writing a blog post about different poses you can do with veils.
Your goal might be to build trust (because you want potential couples to know you’ve dealt with this situation before and you know what you’re doing) and your CTA could be to download your free posing guide.
Here are more examples from my clients.
Photographer’s Goal: To attract couples who want to get married at Disney
CTA: “Our expert team of photographers and videographers is ready to bring your fairytale vision to life. Contact us today and let us help you plan a Disney wedding with photos and film that will last a lifetime.”
Photographer’s Goal: To be discovered by couples getting married in Pensacola
CTA: “We can only hope these venues have provided you with some excellent options for your Pensacola beach wedding. If you are searching for videography and photography services to make your day even more special, feel free to get in touch with us!”
Photographer’s Goal: To gain couples’ trust and present themself as a reliable resource
CTA: “Looking for other planning resources? Check out my blog for more information like this. Here are a few links to get you started!”
Photographer’s Goal: To attract couples considering an elopement
CTA: “Whatever vision you have for your special day, I would be honored to capture those memories. Check out my pricing to learn more about my philosophy, process, and packages. If you’re ready to book now, fill out an inquiry form to get started!”
Sandrien B. Photography | 8 Reasons You Should Print Your Images
Photographer’s Goal: to explain the importance of printing photos (the heart of this photographer’s philosophy and something they talk about often)
CTA: “I firmly believe that the best way to enjoy your professional photographs is to print them. Keep your most precious memories close and allow yourself to be reminded of your favorite moments daily.
Have you ordered prints or products from me? Take a picture and tag me on Instagram. I’d love to see how you’ve captured your favorite moments!”
Sandrien B. Photography | How to Choose the Best Outfits for Your Photo Shoot
Photographer’s Goal: to solve a problem (“What do I wear for my photo session?”)
CTA: “Don’t forget to reach out to your photographer if you have any questions! It is part of my job to ensure you feel as confident as possible leading up to your session. I am always available to look over outfits and give suggestions!”
What photography blog topics are couples searching for?
You also have to keep in mind where couples are in their planning process when they’re searching for your blog topic. We can figure this out using search intent (why couples are searching in the first place).
Quick recap of the 4 areas of search intent:
Informational – couples are looking to learn more about a topic, or have a problem they want to solve (Education)
Commercial – couples are researching products and services to help with purchase decisions (Discovery, Build Trust)
Navigational – couples are searching for a specific website or page (Nurture Leads)
Transactional – couples are looking to complete a specific action, usually a purchase (Convert)
For most wedding photography blog topics, you’ll wanna stay within the informational and commercial areas.
That’s because your blog is not the place couples will go when they search your business name, or “wedding photographer near me.” Those are navigational and transactional search intents (respectively), and we want couples to be taken to your main website pages for these searches.
How to format your photography blog posts
Here are some broad formatting categories of blogs for wedding photographers:
- How To [do something or solve problem]
- Q+A – FAQs-style
- List – grouping items within the same category
- Interview – you as the interviewer asking someone else questions
- Case Study – a deep dive into a specific example (like a real wedding blog)
If we take a topic like “engagement session prep” and format it into these categories, it could look like this:
- How to choose your engagement session outfit
- When’s the best time to take engagement photos?
- My favorite engagement session locations in Charleston, SC
- We asked 5 photographers: “What’s the #1 mistake couples make during engagement sessions?”
- Travis and Courtney’s snowy engagement session in Bryant Park
Each of these blogs could have completely different information, making it super easy to create related blog posts you can link together or list under a specific category. If you write a blog that gets a ton of traffic, write more blogs around the same topic!
It really doesn’t matter how you choose to format your blog, as long as the information you share is clear and actionable.
Staple blog topics for photographers
- Choosing a photographer – what to look for, signs of a good photographer, what to ask your photographer, signs of a bad photographer
- Cost – how much a wedding photographer costs, what to tip your photographer, benefits of having a 2nd photographer
- Timeline – when should you book a photographer, when to take engagement photos, when to plan bridal portraits/family photos on wedding day
- Process – how you plan photo timelines, your editing process, how you choose the best images, your editing style, delivery process, creating albums, your approach to weddings, your style, day in the life
- FAQs – why you don’t give raw photos to couples, why is photography so expensive, how to use your photos after the wedding, how to pose for photos, how to feel comfortable in front of the camera
What are the best SEO blog topics for Photographers?
You should never start with SEO—the primary goal of your blog should be to educate, not get a bunch of clicks.
Always research your topic first, then research keywords that fit the topic.
To dive deeper into SEO for wedding photographers, check out these posts.
SEO for Wedding Professionals – a general overview of SEO in the wedding industry.
How to do Keyword Research – What are the best SEO keywords for photographers? This step-by-step guide teaches you to research keywords for your main website pages and blog.
What is Local SEO? – work in a specific region or area and want to get found locally on Google? This one is essential.
How to Write Strong Headlines – headlines draw readers in. Learn how to write headlines that keep couples reading.
Need more photographer blog ideas?
Grab 350 Educational Blog Topics for Wedding Pros from the Copy Conservatory. It’s only $19 and has 10 more broad topic ideas plus 20 topics specific to wedding photography.
Hope this was helpful! Have we met?
Hey! I’m Emily— website copywriter and SEO specialist working exclusively in the wedding industry. If you need words for your website, blog, or promotional materials, I’m your girl! I’ll help you sell your stuff without sounding like a robot (or every other wedding pro on the internet).
Here’s how you can connect with me:
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Check out my 1:1 services: I write everything from website copy and blogs to brochures and educational materials. Whatever words you need to run your business, I’ve gotcha covered. I can also help you show up on Google!
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Visit the Copy Conservatory: Looking to do things yourself? The Copy Conservatory has resources for copywriting, brand messaging, SEO, blogging, social media, and more.
Read the blog: Check out my library of blog posts with topics ranging from how to do keyword research to the formula for a perfect website headline.
Connect with me on IG: Come hang out on the ‘gram!