Getting ready to write your website? Read this before you start your DIY copywriting project. 

Let’s cut the BS.

If you’re a wedding pro struggling to write your own website copy, you’re not lazy. You’re not behind. You’re just trying to run a business, plan timelines, edit galleries, make deliveries, and keep the inbox from catching fire—while also magically becoming a writer overnight.

No big deal…right?

Here’s the thing: DIY copywriting doesn’t have to be painful, robotic, or frustrating. But it does require a strategy. Otherwise, you’ll end up staring at a blank Google Doc for three hours and writing, “Welcome to my site” like it’s still 2008.

This post will show you:

✅ What actually matters (and what doesn’t)

✅ The four parts of your copy to focus on first

✅ Real examples from real types of vendors

✅ And what to do next if you want a little extra help

The key to writing any kind of copy for your business is simply to start. It’ll become easier once you rip off the band-aid. 

Let’s go.

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Myths About DIY Copywriting (That Need to Die, Honestly)

Myth 1: “I need to sound professional.”

Nope. You need to sound like you. Your copy should feel like describing what you do at a dinner party, not reading a resume. If your tone doesn’t match the vibe of your business, couples won’t trust it.

The more “real” your copy sounds, the more likely you are to attract couples that like your vibe. 

Myth 2: “Longer = better.”

No one has ever booked a planner because they wrote five paragraphs about their approach to ambient lighting. Get to the point. 

If you can say something in one sentence instead of four, do it. You also don’t need to have every idea you’ve ever thought on your website. Give couples the most important information, and elaborate when you meet with them. 

Myth 3: “I’m not a writer, so I can’t do this.”

FALSE. You write all the time—emails, captions, DMs, contracts. DIY copy is just about using that same voice, with a little more intention. 

Throw away this idea of technical writing and replace it with speaking. You already speak to couples all day long; your website copy is just a written version of that information. You’re closer than you think.

Myth 4: “I have to write it all at once.”

Nope. Start with one section. Done is better than perfect—and momentum builds confidence. I’ll go over the 4 most important pieces of website copy to start with in the next section. 

Myth 5: “My website isn’t a priority compared to social.”

PRETTY PICTURES ARE NOT ENOUGH TO CONVINCE COUPLES TO WORK WITH YOU. 

Read that again. 

Your Instagram might get attention, but your website copy turns that attention into inquiries. That’s where couples go to decide if you’re the one. 

Socials = Discovery

Website = Decision

Myth 6: “If I just get them on a call, I know how to sell fine.”

You might be great on Zoom, but your copy is what gets them to inquire in the first place. You can’t skip that step.

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Here’s where DIY copy starts to fall apart

You can follow every blog post, template, and checklist on the internet and still end up with a website that doesn’t convert.

Not because you’re doing anything wrong.

But because you’re too close to your own business.

You know too much. You care too much. And that makes it really hard to step into your couple’s perspective and say what actually needs to be said.

That’s the part most DIY guides skip.

And it’s usually the exact reason people come to me after trying to write their site themselves.

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The Core Four: Focus Here First

I’ll admit it: “just start” is shitty advice. Some is better than none, but you need to have some kind of strategy so you know the work you’re doing matters. 

Here’s where to start:

1. Homepage Headline

If NOTHING else, you need to have a bangin’ homepage headline. 

This is your first impression. It should communicate what you do, where you do it, and who you serve—in 1-2 punchy phrases.

For clients, I typically break headlines into two parts: the SEO-driven keyword phrase and the emotional appeal phrase. 

Examples:

Chicago wedding planners

For couples looking to party all night long

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Wedding cakes in Columbus, OH

Artfully baked cakes with main character energy

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Napa Valley wedding photographer

Moody wedding photography for couples who don’t want cookie-cutter anything

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Avoid: Generic lines like “Welcome to my site” or “Capturing your love story.”

2. About Page Intro

This is not your resume. This is your chance to make readers feel something and start to trust you. Your job is to sound like a human being, not a LinkedIn profile.

Examples:

• “I’m Noelle—a former high school photography teacher with a bad habit of quoting Monsters Inc. at inopportune times.”
• “Meet Sam: Former Broadway costume designer turned dress designer with a flair for the dramatic (in the best way).”
• “When I’m not frosting tiered cakes, I’m probably rewatching Bridgerton or experimenting with new flavors.”

👉 Want help pulling together better personal details?
Grab the free guide: 21 Details to Use on Your About Page (That Don’t Suck)

3. Services Page Blurbs

This part feels complicated, but it’s actually the easiest part. No one knows your services like you do! Don’t just list what’s included. Explain why it matters.

Examples:

• “Includes a custom sketch of your ceremony, drawn in real-time while guests watch in awe.”
• “Timeline creation, family wrangling, and strategic wine glass refills—yes, it’s all included.” 
• “This is for couples who want those candid, make-you-laugh-later kind of photos.” 
• “Perfect for the couple who wants modern stationery with a little snark and a lot of style.” 

4. Contact Page CTA

Your contact page is the last thing someone sees before reaching out. **Give them a little nudge—**and remove the pressure.

Examples:

• “Not sure what to say? Just tell me when you’re getting married and I’ll take it from there.”
• “The form’s short. I’m friendly. Let’s chat.”
• “Ready when you are.”

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FAQs: DIY Copy Edition

How do I know if my copy is good?

If someone can land on your site and immediately understand:

• What you do
• Where you do it
• Who it’s for
• What makes you different

You’re good. Any other questions they may have can be answered when you meet. 

You’ll know your copy is working if you start to see an increase in inquiries, OR more aligned inquiries.

Can I just copy what someone else says?

No. That’s how we ended up with 9 million sites that say “timeless, romantic, editorial.” BORING. Also, it’s copyright infringement, which is illegal. So like, just don’t. 

What if I get stuck and never finish?

Your website is an ever-evolving machine, so it’ll never be finished or perfect. But if you get stuck, consider asking for another set of eyes on your work. A website copywriting audit is great if you want advice from a professional. You can also ask other wedding vendors, family, and friends.

Should I list pricing on my website?

Short answer: yes. It saves time and builds trust. If your prices are clear, you’re less likely to get a million inquiries from price shoppers. Just do it. 

Can I hire someone later to fix it?

Absolutely. DIY now doesn’t mean DIY forever. Having a starting point actually helps your copywriter when it’s time for professional help.

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Final Thoughts

DIY copywriting can absolutely work—especially in the early stages.

But there comes a point where knowing what to say and actually writing it are two very different things.

And if you’re reading this, there’s a good chance you’re already there.

If you’re there, you’ve got two options:

1. Keep tweaking and hoping it clicks

Or figure out exactly what’s not working—and fix it with intention.

If you want the second option, my website audit will walk you through what’s not landing, what’s confusing, and what’s costing you inquiries—so you’re not guessing anymore.

And if you’re already over it and ready to hand it off entirely, that’s where my website copy packages come in.

Either way—you don’t have to keep running in circles.

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Hope this was helpful! Have we met?

Hey! I’m Emily—website copywriter and SEO specialist working exclusively in the wedding industry. I help wedding pros turn their websites into actual booking tools—not just something that looks good.

If you need words for your website, blog, or promotional materials, I’ve got you covered.

If you’re not sure where to start:
→ Grab a website audit (I’ll show you exactly what’s working, what’s not, and what to fix)

If you’re ready to hand it off:
→ Check out my 1:1 copywriting services

If you want to keep learning:
→ Subscribe to Copy That (my twice-monthly newsletter with actionable copy + SEO tips)
→ Explore the Copy Conservatory for DIY resources

And if you want more day-to-day thoughts, you can find me on Instagram @paradisecopyco!