Getting ready to write your website? Read this before you start your DIY copywriting project. 

Let’s cut the BS.

If you’re a wedding pro struggling to write your own website copy, you’re not lazy. You’re not behind. You’re just trying to run a business, plan timelines, edit galleries, make deliveries, and keep the inbox from catching fire—while also magically becoming a writer overnight.

No big deal…right?

Here’s the thing: DIY copywriting doesn’t have to be painful, robotic, or frustrating. But it does require a strategy. Otherwise, you’ll end up staring at a blank Google Doc for three hours and writing, “Welcome to my site” like it’s still 2008.

This post will show you:

✅ What actually matters (and what doesn’t)

✅ The four parts of your copy to focus on first

✅ Real examples from real types of vendors

✅ And what to do next if you want a little extra help

The key to writing any kind of copy for your business is simply to start. It’ll become easier once you rip off the band-aid. 

Let’s go.

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Myths About DIY Copywriting (That Need to Die, Honestly)

Myth 1: “I need to sound professional.”

Nope. You need to sound like you. Your copy should feel like describing what you do at a dinner party, not reading a resume. If your tone doesn’t match the vibe of your business, couples won’t trust it.

The more “real” your copy sounds, the more likely you are to attract couples that like your vibe. 

Myth 2: “Longer = better.”

No one has ever booked a planner because they wrote five paragraphs about their approach to ambient lighting. Get to the point. 

If you can say something in one sentence instead of four, do it. You also don’t need to have every idea you’ve ever thought on your website. Give couples the most important information, and elaborate when you meet with them. 

Myth 3: “I’m not a writer, so I can’t do this.”

FALSE. You write all the time—emails, captions, DMs, contracts. DIY copy is just about using that same voice, with a little more intention. 

Throw away this idea of technical writing and replace it with speaking. You already speak to couples all day long; your website copy is just a written version of that information. You’re closer than you think.

Myth 4: “I have to write it all at once.”

Nope. Start with one section. Done is better than perfect—and momentum builds confidence. I’ll go over the 4 most important pieces of website copy to start with in the next section. 

Myth 5: “My website isn’t a priority compared to social.”

PRETTY PICTURES ARE NOT ENOUGH TO CONVINCE COUPLES TO WORK WITH YOU. 

Read that again. 

Your Instagram might get attention, but your website copy turns that attention into inquiries. That’s where couples go to decide if you’re the one. 

Socials = Discovery

Website = Decision

Myth 6: “If I just get them on a call, I know how to sell fine.”

You might be great on Zoom, but your copy is what gets them to inquire in the first place. You can’t skip that step.

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The Core Four: Focus Here First

I’ll admit it: “just start” is shitty advice. Some is better than none, but you need to have some kind of strategy so you know the work you’re doing matters. 

Here’s where to start:

1. Homepage Headline

If NOTHING else, you need to have a bangin’ homepage headline. 

This is your first impression. It should communicate what you do, where you do it, and who you serve—in 1-2 punchy phrases.

For clients, I typically break headlines into two parts: the SEO-driven keyword phrase and the emotional appeal phrase. 

Examples:

Chicago wedding planners

For couples looking to party all night long

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Wedding cakes in Columbus, OH

Artfully baked cakes with main character energy

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Napa Valley wedding photographer

Moody wedding photography for couples who don’t want cookie-cutter anything

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Avoid: Generic lines like “Welcome to my site” or “Capturing your love story.”

2. About Page Intro

This is not your resume. This is your chance to make readers feel something and start to trust you. Your job is to sound like a human being, not a LinkedIn profile.

Examples:

• “I’m Noelle—a former high school photography teacher with a bad habit of quoting Monsters Inc. at inopportune times.”
• “Meet Sam: Former Broadway costume designer turned dress designer with a flair for the dramatic (in the best way).”
• “When I’m not frosting tiered cakes, I’m probably rewatching Bridgerton or experimenting with new flavors.”

👉 Want help pulling together better personal details?
Grab the free guide: 21 Details to Use on Your About Page (That Don’t Suck)

3. Services Page Blurbs

This part feels complicated, but it’s actually the easiest part. No one knows your services like you do! Don’t just list what’s included. Explain why it matters.

Examples:

• “Includes a custom sketch of your ceremony, drawn in real-time while guests watch in awe.”
• “Timeline creation, family wrangling, and strategic wine glass refills—yes, it’s all included.” 
• “This is for couples who want those candid, make-you-laugh-later kind of photos.” 
• “Perfect for the couple who wants modern stationery with a little snark and a lot of style.” 

4. Contact Page CTA

Your contact page is the last thing someone sees before reaching out. **Give them a little nudge—**and remove the pressure.

Examples:

• “Not sure what to say? Just tell me when you’re getting married and I’ll take it from there.”
• “The form’s short. I’m friendly. Let’s chat.”
• “Ready when you are.”

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FAQs: DIY Copy Edition

How do I know if my copy is good?

If someone can land on your site and immediately understand:

• What you do
• Where you do it
• Who it’s for
• What makes you different

You’re good. Any other questions they may have can be answered when you meet. 

Can I just copy what someone else says?

No. That’s how we ended up with 9 million sites that say “timeless, romantic, editorial.” BORING. Also, it’s copyright infringement, so like, just don’t. 

What if I get stuck and never finish?

Your website is an ever-evolving machine, so it’ll never be finished or perfect. Start with one section and go from there. One win at a time.

Should I list pricing on my website?

Short answer: yes. It saves time and builds trust. If your prices are clear, you’re less likely to get a million inquiries from price shoppers. Just do it. 

Can I hire someone later to fix it?

Absolutely. DIY now doesn’t mean DIY forever. Having a starting point actually helps your copywriter when it’s time for professional help.

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Final Thoughts + Free Help

DIY copywriting doesn’t have to feel like punishment. Start with the pieces that matter most, write like a human, and remember: you don’t need to be a “writer” to write good copy. You just need to know what your couples need to hear.

🎁 Want help making your About page stronger?
Grab this free guide: 21 Details to Use on Your About Page That Don’t Suck

✨ And if you want to go deeper, The Copy Conservatory has tools to help you DIY your copy for everything from your website to your emails and more.

You got this.

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Hope this was helpful! Have we met? 

Hey! I’m Emily— website copywriter and SEO specialist working exclusively in the wedding industry. If you need words for your website, blog, or promotional materials, I’m your girl! I’ll help you sell your stuff without sounding like a robot (or every other wedding pro on the internet).  

Here’s how you can connect with me: 

Subscribe to Copy That: My twice-monthly newsletter gives you bite-sized, actionable tips on everything from nailing your brand’s voice to boosting your SEO rankings, plus list-only perks like quarterly copy audits and exclusive discounts. Whether it’s quick copy tweaks or deep-dive strategies, Copy That has everything you need to keep your website spick and span (it’s already helped 400+ wedding pros!). 

Check out my 1:1 services: I write everything from website copy and blogs to brochures and educational materials. Whatever words you need to run your business, I’ve gotcha covered. I can also help you show up on Google! 

Grab a website audit: My website audit package includes up to 4 pages of website copy. I’ll look at your copy and SEO and give you an action plan to whip that website into shape. 

Visit the Copy Conservatory: Looking to do things yourself? The Copy Conservatory has resources for copywriting, brand messaging, SEO, blogging, social media, and more. 

Read the blog: Check out my library of blog posts with topics ranging from how to do keyword research to the formula for a perfect website headline. 

Connect with me on IG: Come hang out on the ‘gram!