To understand and appeal to your ideal client, you don’t just need to know how to write well. You need to know what to write. Sales psychology helps you do this by breaking down the processes our brain takes to make a purchase. If you understand how your audience is thinking, you can write better copy.
Crafting a value-packed offer is important, but if you don’t have great copy to go with it, you’ll have a hard time selling. Each offer is unique, and needs different types of copy. On your website, it’s important to have the right type of copy for each offer. Do you need a sales page or a services page on your website? This post will help you find out.
Writing content is time-consuming. It takes a lot of planning and even more time to execute well. If your headlines aren’t written for conversions, you’re wasting all of that time on content that no one will read. Learn how to write headlines easily with my 5-step framework.
Writing content is time-consuming. It takes a lot of planning and even more time to execute well. If your headlines aren’t written for conversions, you’re wasting all of that time on content that no one will read. Learn how to write headlines easily with my 5-step framework.
Even in the age of social media, you need to have a website, and it needs to be a good one. But how do you know what pages to include? This blog post will walk you through each of the 4 primary pages every wedding pro needs to boost their website traffic. Learn exactly what each page is used for, what key messages you could include, how you can format them, and get CTA suggestions. You’ll be writing website copy that knocks your visitors’ socks off in no time!
The copy on your website can make or break your business. As a wedding professional, your website is the central hub of your business. Many times, it’s your first – and only – chance to impress potential clients. To make sure it’s always looking (and performing) its best, avoid making these 12 common copywriting mistakes.
In marketing, your website is your most important tool. To keep it working well, you need strong copy and good design. Website copywriting can seem daunting at first, but if written well, it will serve you for years to come. In this blog, I’m walking you through the answers to 5 common website copywriting questions. With these tools under your belt, you’ll be writing strong, conversion-based copy in no time!
You can spend less time and energy on marketing your wedding business. How? Repurpose your content. With this strategy, you can increase your leads and drive more traffic to the content that matters.
Are you tired of sifting through irrelevant SEO resources? You need the information that will help you optimize your website and content for your ideal clients. This blog cuts out all the crap you don’t need and focuses only on what you do need. It is possible to have great SEO and run a wedding business simultaneously. All you need are these tips!
Are you tired of sifting through irrelevant SEO resources? You need the information that will help you optimize your website and content for your ideal clients. This blog cuts out all the crap you don’t need and focuses only on what you do need. It is possible to have great SEO and run a wedding business simultaneously. All you need are these tips!
Content marketing can be stressful. There are so many platforms to choose from, each with its own rules and formats. Microblogging is a great technique to add to your overall social media strategy. It can be used universally, so you don’t have to recreate the wheel. Turn your social content into valuable information you can share with potential clients to build trust and boost sales.
If you’re a small business, you’re probably doing most of your marketing yourself. A content calendar is a necessary tool for your content marketing strategy. It keeps you organized, strengthens your brand, and helps you build your community. How do you create one? Check out my seamless 10-step process and get started kicking content marketing ass today.
