Marketing Resources for Wedding Pros 

Despite how much it gives us the ick, we need to know what makes us unique (our USP). In this blog, I’m walking you through how to figure out yours without pulling your hair out.

As a wedding professional, you’re not just selling your services– you’re selling yourself. Finding your brand voice is the key to your brand strategy. In this blog, I’m giving you 2 simple tasks to help you build a strong foundation.

“Okay, but seriously, WHAT IS A BRAND VOICE?!”

We’re finally debunking this buzzword and making sense of it. Here’s exactly what you need to know about brand voice for your wedding business.

What is local SEO? Is it different from “regular” SEO? How do you use it? Will it help you make more money in your wedding business? I’m answering these questions and more. Give it a read!

Does blog formatting actually matter? You bet! Click to learn how to format your blog posts for optimal engagement and conversions.

You KNOW you need to blog. But how do you actually do it? Read this to find out how to write a blog post intro that keeps ‘em reading.

What is search intent and how can you use it to market your wedding business? In this blog, we’ll walk through the 4 types of search intent and how you should use them to create content your couples actually want to read.

Your messaging is the lifeblood of your business. If you’re not speaking directly to your clients face-to-face, you’re speaking to them through copy. Hiring a copywriter is an up-front investment that produces long-term results. It’s essential for wedding pros who are 2+ years into their business, who understand their target audience, and who are ready to level up their messaging.

To understand and appeal to your ideal client, you don’t just need to know how to write well. You need to know what to write. Sales psychology helps you do this by breaking down the processes our brain takes to make a purchase.

Crafting a value-packed offer is important, but if you don’t have great copy to go with it, you’ll have a hard time selling. Each offer is unique, and needs different types of copy. On your website, it’s important to have the right type of copy for each offer. Do you need a sales page or a services page on your website? This post will help you find out.