About Me Photographer Examples: A Guide to Writing Memorable About Pages
Hey, wedding photographer—
I’m guessing you’re here because A) you’ve been putting off your website copy or B) you’ve written your website copy and feel like it’s a flaming pile of crap.
I see you hiding behind your portfolio, praying couples will fall in love with your work and go nowhere near the rest of your website.
Maybe you hate writing about yourself: everything you think of makes you cringe, and the thought of putting yourself “out there” on your website has kept you from updating it since 2019.
Can’t couples just look at all your beautiful photos and call it a day?
They *could*, but they likely won’t.
According to Splendid Insights’ 2025 Wedding Market Report, 70% of couples say personality is a “very important” factor in hiring wedding vendors.
For photographers, it’s even higher—understandably so. After all, you’re spending most of the day with your couples. It makes sense they’d want to like you.
In this blog, we’ll talk about exactly how to write an about me page for photographers. So let’s talk about how to use your About page as a personality-packed marketing tool: what to include, how to write it, and what to avoid.
Let’s get into it.
What Is Your About Page For?
First, let’s talk about what it’s not…
1. Your About page is NOT a professional bio
“Susie Q has been capturing couples on the most important day of their lives for 14 years…”
*YAWN*
Please, I beg you, stop doing this on your website. It’s BORING.
Couples don’t really care about that one award you got 6 years ago. They wanna know who they’re trusting to take photos of them on such an important day.
2. Your About page is NOT a dating profile or a personal blog
Don’t get me wrong, I love a speed dating section or cute quiz on your About page. But sharing your go-to coffee order isn’t the point.
Okay, so what is it then?
About pages are the most underutilized pages on wedding photographers’ websites.
This is because most people assume your About page is just giving information about you. But that’s not really why it’s important.
Your About page needs to convince couples why working with you will provide the best experience. At the end of the day, your About page is more about them than it is about you.
You need to show couples how your experience, approach, and personality will benefit them.
The one and only job your About page has is to convince couples you’d be a great fit for them. That’s it.
It’s not about accolades or sharing pictures of your dog. It’s about experience, passion, and what makes you unique as hell.
So yes, the content of your About page will be about you. But the strategy is to use your “about” information to explain to couples why you’re the best choice.
Why Do You Need an About Page?
I know you hate to hear this, but it’s true—while couples value wedding photography, they typically don’t understand the work you put in. Many couples can’t tell the difference between a photo taken with a $150 camera and one taken with a $6000 camera.
What does this mean? It really doesn’t matter how good you are at your job. If you can’t convince couples you’re the best option, they’re going to look elsewhere.
Couples are looking for photographers they can trust and connect with personally. Your About page does a few important things:
- It builds trust by introducing the person behind the camera
- It differentiates you from countless other photographers by sharing your unique value
- It pre-qualifies clients by attracting those who resonate with your style and approach
- It creates the emotional connection that’s essential for a quality experience
Not all couples are going to make a decision based on your About page alone. But they want to know who they’re spending their wedding day with!
What to Include on Your About Page
My go-to About page formula for couples is EPICS.
Establish
Establish who you are—what you do, who you serve, and where. This is your About page heading!
Most couples aren’t going to land on your about page first, but it’s important to write your about page as if it’s the only page couples will see. Typically, I include a subheading, then the heading, like this:
Bonus tip: if you wanna show up on Google, use a keyword phrase related to where you conduct your business. Your About page keyword should ONLY be used on your About page. Choose a different keyword for your homepage!
Paint a picture
Paint a picture of what working with you looks and feels like. Use specific examples, descriptive language, and lead with benefits. Remember, your about page needs to be more about your clients than you.
Here are some questions to help you write this section:
- Describe your typical wedding day. What do you do? How do you interact with your couples?
- What positive feelings do you want couples to experience when working with you? How do you create that?
- What potential fears do your couples have about their wedding photography?
- What do you hear couples worrying about time and again?
Look at this example:
Introduce
Introduce yourself. This is where the typical “bio” section will go. Tell couples how you got started, why you chose weddings, and what your values are. Always write this in first person!
Some tips for standing out:
- Instead of focusing on WHEN your photography journey started, talk about HOW it started. What drew you to photography? (Looking back at old photos, having a camera passed down from a relative, and “stumbling” into photography because of a school course are all really common and generic stories for wedding photographers.)
- Be ultra-specific with your details.
- Talk about your specific approach. How do you stand out?
Connect
Create multiple points of connection by sharing unique information that isn’t necessarily related to your work. This is where you can get creative and really show your personality. Write how you sound in real life!
Share Proof & Next Step
Share social proof: testimonials, awards, publications…if you can, focus on testimonials where couples specifically talk about you. Your personality, approach, or anything about their experience working with you specifically can be really helpful for couples considering booking you.
You also need to share a clear call to action. You could lead them to your portfolio, share your contact information, or invite them to connect with you on Instagram.
Example About Me Page For Photographers
Take what inspires you from these about page examples. Don’t worry about the order of your content or what exactly you will write. Just make a note of what sections stand out to you.
Here are some examples from photographers I’ve worked with:
https://daltonyoungweddings.com/wedding-cinematographer
https://ameliabristow.com/about-amy
https://cschmidtphoto.com/richmond-wedding-photographer
https://heatherfrablephotography.com/wedding-photographer-richmond-va
https://scottshawphoto.com/about
https://luonglivephotography.com/about
https://burnttoastfilmco.com/about
And these examples are from other wedding vendors:
https://monarchcreativeevents.com/chicago-event-planners
https://fayestreetstudios.com/meet-emily
https://thecinnamonbarn.com/texas-barn-wedding/
https://philocalyevents.com/morocco-wedding-planners
Looking for even more? Check out my portfolio.
Tips for Writing Your About Page (and all your other website pages, really)
It’s time to write—remember, always write your first draft with no expectations or rules. Just get down what comes to mind and keep going until you feel like you’ve said everything you want to say.
Then, keep these in mind as you’re going through the editing process.
1. Write in First Person
Using “I” and “me” creates immediate connection. Third-person bios feel distancing and formal—the opposite of the personal relationship you’re trying to build.
Also, don’t use “we” if it’s just you! I promise, “we” doesn’t have the “ooh they’re professional” reaction you think it does.
2. More “You” Than “I”
For the About page, it’ll look more like a 50/50 split. But try to focus on the couple, even if you’re talking about yourself.
To accomplish this, I’ll often use “we” as in you and the couple, because it includes them in the conversation and helps them put themselves directly into to image you’re creating.
Example: Instead of “I love sneaking out during the reception to grab golden hour photos,” try “We’ll sneak out for a few minutes to get those stunning golden hour photos that’ll make your friends jealous.”
3. Focus on Benefits, Not Features
Instead of just listing your years of experience or equipment, explain how these translate to benefits for the couple.
For example: “My superpower? 10 years of capturing weddings has allowed me to anticipate special moments before they happen, ensuring nothing meaningful is missed.”
4. Be Specific
The more generic your copy, the less memorable you become. Which of these is more likely to stick in your mind?
“I love to travel,” or “My camera has accompanied me to 23 countries, from the streets of Marrakech to the mountains of New Zealand, teaching me to find beauty in any lighting situation?”
Here’s another example:
Before: “I learned composition and lighting by taking hundreds of photos of the ocean.”
After: “I figured out how to find the perfect light while sitting on the creaky back porch of my Grandma’s beach house in Montauk, where I spent hours taking photos of the birds wandering back and forth along the beachfront.”
5. Make It Scannable
Most website visitors scan rather than read every word. Use subheadings, bullet points, and varied paragraph lengths to make your content easy to digest.
If you have something really important to say, highlight it.
Don’t be afraid to break up your sentences. Wherever you’d take a natural pause while talking, start a new sentence or paragraph.
A paragraph can be a single sentence.
Like this.
Forget everything you were taught in high school English. Couples are more likely to connect with you if you sound like an actual person. Screw being gramatically correct. Be YOU.
6. Leave the Industry Jargon At Home
I know it hurts…but couples couldn’t care less what kind of equipment you use or how cool it is.
Use accessible language, focusing on the experience and results rather than the technical process.
Common Questions for Writing Your About Page
What should your About page include?
We’ve already gone over the EPICS formula, but if you’re looking for the bare minimum, include the EP and S. Establish who you are, paint a picture of how you’ll create the best experience, and share with them where to go next.
What is the structure of the About page?
However you want to structure your About page is fine. It’s more about the quality of the content, anyway. Talk to your designer or look at how your website template is structured.
Always put the most important information at the top. In this case, your heading (including your target keyword) and your “paint a picture” section should be first.
I’ve found many basic website templates won’t have all the sections for the EPICS formula, so be sure to add them.
How long should an About page be?
There’s no right or wrong length for your About page. For SEO, search engines value specific, robust information. It’s not about writing the highest word count you can, but instead about creating a well-rounded collection of information on the page.
Typically, my clients’ about pages are anywhere from 750 to 1500 words. Don’t write for word count—write for quality.
Do I need an About page?
YES. When your entire introduction to a couple is through a screen, it can be so hard to truly connect with them. Your About page is your best chance to show them who you are.
What is the meta description for an About page?
Follow the rules for any meta description: use your target keyword naturally in a sentence (or two) that is around 150-160 characters long.
For example, if your target keyword is “adventure elopement photographer in Denver,” your meta description could be “Roxy is an adventure elopement photographer in Denver CO who loves traipsing through mountain trails to find the best spot for photos.”
Is Your About Page Working For You?
Like anything else on your website, your About page has the potential to move couples from viewing your website to reaching out for details.
But what if there’s nothing cool or interesting about you? Or you’re boring?
I’ve got a freebie that’ll help you figure out *exactly* what to put on your About page. Download it here!
Hope this was helpful! Have we met?
Hey! I’m Emily— website copywriter and SEO specialist working exclusively in the wedding industry. If you need words for your website, blog, or promotional materials, I’m your girl! I’ll help you sell your stuff without sounding like a robot (or every other wedding pro on the internet).
Here’s how you can connect with me:
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