Marketing Resources for Wedding Pros 

Couples don’t trust you.  I know that stings. But it’s true. Gone are the days of “I saw your photos on Pinterest! I’d love to work with you!” interactions.  Consumers are used to being let down and lied to, especially with the flood of AI-generated content on the internet. It’s the nature of advertising now. […]

Most vendors treat their inquiry response like an administrative task. But your first email isn’t just a “thanks for reaching out.” It’s a conversion moment. Your inquiry response is the most important piece of communication during the sales process, because it’s the tipping point.  The couple has decided they are interested in working with you. […]

Do you know what topics your ideal clients are searching for?  Your gut reaction might be yes. Because, of course, you know what they need to know to hire you.  But that doesn’t mean they do.  Your blog needs to educate your audience so they can decide whether or not to work with you.  When […]

Let’s admit it: About Pages are a b*tch to write. What do you say? What if there’s nothing cool or interesting about you? If you’d rather rip out all your hair than write your About Page, this blog will help.

You’ve heard it too many times—”make a good first impression.”  But WTF does that actually mean? HOW do you do that?  On your website, it’s this little piece of copy called a headline. This small-but-mighty statement is often couples’ first introduction to your brand, and though 80% of visitors will read it, only 20% will […]

Quick question: how many Taylor Swift-related things have you seen on social media lately? Whether you’re a fan of Taylor or not, we can all agree: she’s always in the spotlight. And there’s a reason Tay Tay can successfully sell 4 versions of the same album. No, it’s not because “well, she’s Taylor Swift. Duh.” It’s […]